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Most popular brands in America

  • #40. National Geographic Channel

    - Positive opinion: 75%
    - Negative opinion: 3%
    - Neutral opinion: 19%
    - Have heard of brand: 97%

    Popular shows on the National Geographic Channel include “Doomsday Preppers,” “Expedition Everest,” and “Gordon Ramsey: Uncharted.” The channel is a joint venture of the National Geographic Society and The Walt Disney Co.

  • #39. Levi's

    - Positive opinion: 76%
    - Negative opinion: 6%
    - Neutral opinion: 17%
    - Have heard of brand: 98%

    Levi Strauss, owner of a dry goods company in San Francisco, made the first denim overalls with copper rivet reinforcements in 1873. Sturdy blue jeans took off in popularity like no other clothing item, and last year Levi Strauss & Co. reported revenues of $5.8 billion.

  • #38. Crest

    - Positive opinion: 76%
    - Negative opinion: 4%
    - Neutral opinion: 19%
    - Have heard of brand: 99%

    Crest with Fluoristan toothpaste was introduced nationally in 1956 by Procter & Gamble. The addition of fluoride was aimed at preventing tooth decay, a major health problem at the time.

  • #37. Nestlé Toll House

    - Positive opinion: 76%
    - Negative opinion: 5%
    - Neutral opinion: 15%
    - Have heard of brand: 96%

    The invention of chocolate chip cookies is attributed to chef Ruth Wakefield, who added bits of a Nestle chocolate bar to her cookie recipe. (Along with her husband Kenneth, she owned the Toll House Inn in Massachusetts.) Nestle sells the Toll House chocolate morsels in packages that feature the original recipe.

  • #36. McCormick

    - Positive opinion: 76%
    - Negative opinion: 2%
    - Neutral opinion: 16%
    - Have heard of brand: 94%

    Founder Willoughby McCormick started his flavor and extracts company in Baltimore in 1889. Today the company makes dozens of spices, blends and extracts, and also owns French’s mustard and Old Bay Seasoning.

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  • #35. Hanes

    - Positive opinion: 76%
    - Negative opinion: 3%
    - Neutral opinion: 18%
    - Have heard of brand: 97%

    Hanes makes T-shirts, underwear, socks, hosiery, and activewear. Among its popular brands are Champion, Maidenform, Playtex, L’eggs, and Wonderbra. Founder John W. Hanes ran a tobacco company in North Carolina and later a sock factory that became Hanes Hosiery Mills Co. in 1914.

  • #34. Betty Crocker

    - Positive opinion: 76%
    - Negative opinion: 4%
    - Neutral opinion: 17%
    - Have heard of brand: 97%

    The name Betty Crocker was created in the early 1920s to answer consumer letters and inquiries at Washburn Crosby Co., which later became part of General Mills Inc. Betty Crocker’s name and image went on to grace cookbooks, radio cooking shows, test kitchens, and products like cake mixes.

  • #33. Dove

    - Positive opinion: 76%
    - Negative opinion: 4%
    - Neutral opinion: 18%
    - Have heard of brand: 98%

    Owned by Unilever, Dove products include Beauty Bars, which are advertised as containing 25% moisturizing cream to not only clean the skin but also to nourish it. Dove products also include deodorant, shampoo, and hair conditioner.

  • #32. Kellogg's

    - Positive opinion: 76%
    - Negative opinion: 5%
    - Neutral opinion: 17%
    - Have heard of brand: 98%

    W.K. Kellogg founded the Battle Creek Toasted Corn Flake Co. in 1906. In its cereal brand portfolio today are Special K, Rice Krispies, Frosted Flakes, Froot Loops, and Coco Pops.

  • #31. Pillsbury

    - Positive opinion: 76%
    - Negative opinion: 4%
    - Neutral opinion: 16%
    - Have heard of brand: 96%

    Pillsbury began with flour mills along the Mississippi River in 1869. The company introduced Poppin’ Fresh, its Pillsbury Doughboy mascot in 1965, originally using stop-action animation with clay models. As of 1992, Pillsbury has switched to computer-generated imagery. The first voice of the Doughboy was provided by actor Paul Frees, also the voice of “The Adventures of Rocky and Bullwinkle” cartoon character Boris Badenov.

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