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Most popular brands in America

  • #70. Cheetos

    - Positive opinion: 72%
    - Negative opinion: 10%
    - Neutral opinion: 16%
    - Have heard of brand: 98%

    The original Cheetos date back to 1948, and were invented by Frito’s creator C.E. Doolin. In a famous success story, Richard Montanez, a janitor at Frito-Lay, added chili powder to a batch of Cheetos that had accidentally been made without the requisite cheese powder dusting. He pitched his recipe successfully to company executives, and the hugely popular “Flamin’ Hot" versions were born.

  • #69. Swiffer

    - Positive opinion: 72%
    - Negative opinion: 4%
    - Neutral opinion: 20%
    - Have heard of brand: 96%

    Procter & Gamble set out to make a product to replace the traditional mop-and-bucket home cleaning, and in 1999, it launched its Swiffer cleaning products. One of the company’s most successful launches, the brand earned a stint on “Saturday Night Live” with a commercial parody selling children’s pajamas called Swiffer Sleepers.

  • #68. Canon

    - Positive opinion: 72%
    - Negative opinion: 2%
    - Neutral opinion: 22%
    - Have heard of brand: 96%

    Japan-based Canon started selling cameras in the United States in the 1950s, and products like its Rebel line of cameras consistently get good reviews. It also makes lenses, binoculars, copiers, printers, and video recorders.

  • #67. Fritos Original Corn Chips

    - Positive opinion: 72%
    - Negative opinion: 8%
    - Neutral opinion: 17%
    - Have heard of brand: 98%

    Snack-food pioneer C.E. Doolin found the recipe for what would become Fritos from a San Antonio gas station vendor during the Great Depression. The vendor was frying little chips of ground corn, and Doolin began making and selling the product himself.

  • #66. Nabisco

    - Positive opinion: 72%
    - Negative opinion: 4%
    - Neutral opinion: 18%
    - Have heard of brand: 94%

    The National Biscuit Company, later Nabisco, was formed in 1898 with the merger of more than 100 bakeries belonging to the New York Biscuit Co. and the American Biscuit and Manufacturing Co. Over the years, Nabisco has made Oreo Cookies, Ritz Crackers, Barnum’s Animal Crackers, Wheat Thins, and Honey Maid Grahams, and added such products as Planters Peanuts and A1 Steak Sauce. Eventually it was merged with Kraft Foods, and the brands are now owned by Chicago-based Mondelēz International.

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  • #65. Febreze

    - Positive opinion: 72%
    - Negative opinion: 6%
    - Neutral opinion: 19%
    - Have heard of brand: 97%

    Febreze Fabric Refresher debuted in 1998 after fabric softener researchers at Procter & Gamble found that an ingredient in its dryer sheets could be used to combat odors in fabrics without washing. It has expanded into a range of air fresheners, car fresheners, plug-ins, candles, and scented cubes for melting.

  • #64. Milky Way

    - Positive opinion: 72%
    - Negative opinion: 8%
    - Neutral opinion: 17%
    - Have heard of brand: 98%

    The first Milky Way candy bars in 1923 were made to taste like malted milk shakes. The name Milky Way comes from a popular malted drink at the time. A product of Mars Wrigley Confectionery, the chocolate-covered candies feature nougat and caramel.

  • #63. Smucker's

    - Positive opinion: 72%
    - Negative opinion: 4%
    - Neutral opinion: 18%
    - Have heard of brand: 94%

    More than 120 years ago, Jerome Monroe Smucker was selling apple butter from a horse-drawn wagon in Ohio, where The J.M. Smucker Co. is still based. Its longtime successful advertising slogan was “With a name like Smucker’s, it has to be good.” Beyond fruit spreads, its brands include Folgers and Cafe Bustelo coffee, Jif peanut butter, Crisco, and Milk Bone and Meow Mix pet foods.

  • #62. Tide

    - Positive opinion: 73%
    - Negative opinion: 6%
    - Neutral opinion: 20%
    - Have heard of brand: 99%

    Procter & Gamble introduced Tide in 1946, and its popularity grew as home washing machines became more affordable and common. Tide soon added stain-fighting enzymes, liquid and cold-water versions, a spot-stain cleaner, and individual detergent pods. About two years ago, a fad of people biting into the pods spread on social media called the Tide Pod Challenge, prompting the company and government health authorities to issue warnings not to ingest the detergent.

  • #61. Land O'Lakes

    - Positive opinion: 73%
    - Negative opinion: 3%
    - Neutral opinion: 18%
    - Have heard of brand: 94%

    Land O’Lakes is known for making butter, but its other popular foods include Alpine Lace cheeses, Kozy Shack puddings and custards, Mucho Queso cheese sauce and dip, and Buttery Taste Spread made with vegetable oil. More than 1,700 dairy farmers belong to Land O’Lakes, a farmer-owned cooperative nearly a century old.

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