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Most popular brands in America

  • Most popular brands in America

    The most popular brands in America are icons, household names, and reminders of childhood pleasures.

    Like the quintessential American success story, many popular brands rose from humble beginnings, thanks to drive, hard work, and a bit of luck.

    Black & Decker started out as a machine shop in Baltimore, and J.M. Smucker sold apple butter from a horse-drawn wagon. DoveBars debuted in a candy store on Chicago’s South Side. The founder of Lay’s sold potato chips from the back of his car while he traveled, and Milton Hershey peddled caramels from a pushcart.

    Popular brand slogans have become part of the lexicon. People ask “Where’s the beef?” and know not to squeeze the Charmin. Products like Oreos and M&M’s have simply become universal favorites.

    Many product-makers saw a real or perceived need and filled it. Lowe’s met the demand for home improvement goods as families bought homes and filled the suburbs after World War II. Procter & Gamble introduced Crest with fluoride to tackle widespread tooth decay, Listerine told the world about halitosis and offered a treatment, and Pringles addressed the issue of broken potato chips.

    In recent months, household names Lysol and Clorox have battled to meet the extraordinary demand from customers anxious to stock up on disinfectant products to fight the spread of COVID-19.

    To uncover the most popular brands in America, Stacker consulted YouGov polling data collected between May 2019 and May 2020. Each brand is ranked based on the weighted proportion of each American demographic with a positive opinion of the brand.

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  • #100. Tylenol

    - Positive opinion: 70%
    - Negative opinion: 7%
    - Neutral opinion: 20%
    - Have heard of brand: 97%

    Aspirin-free Tylenol was introduced in 1955 and the company now offers products for both adults and children. In 1982, Tylenol was the target of a tampering case in the Chicago area that killed seven people when it was determined the product had been laced with cyanide. Johnson & Johnson’s response is considered the gold standard in handling such a crisis. The company put out mass warnings, recalled more than 31 million bottles, offered replacement products and price cuts, and introduced the first tamper-proof packaging as well as a caplet version more resistant to tampering.

  • #99. Benadryl

    - Positive opinion: 70%
    - Negative opinion: 3%
    - Neutral opinion: 22%
    - Have heard of brand: 96%

    Benadryl is Johnson & Johnson’s brand name for diphenhydramine hydrochloride, an over-the-counter antihistamine. It is popular for treating allergy symptoms like sneezing and itching.

  • #98. Advil

    - Positive opinion: 70%
    - Negative opinion: 5%
    - Neutral opinion: 22%
    - Have heard of brand: 98%

    Advil is ibuprofen, a pain reliever, made by Pfizer Inc. used to treat headaches, toothaches, muscle aches, and similar problems. It was the top-selling brand-name analgesic last year in the United States.

  • #97. Bose

    - Positive opinion: 70%
    - Negative opinion: 3%
    - Neutral opinion: 17%
    - Have heard of brand: 91%

    U.S.-based Bose Corp. makes audio equipment such as headphones, speakers, and home theater sound systems. In business since 1966, the company has a reputation for high-quality products.

  • #96. Black & Decker

    - Positive opinion: 70%
    - Negative opinion: 4%
    - Neutral opinion: 20%
    - Have heard of brand: 94%

    Black+Decker specializes in power tools like home drills and sanders, lawn equipment like mowers and trimmers, and appliances like toasters and vacuums. The company began as a machine shop in Baltimore, opened in 1910 by Duncan Black and Alonzo Decker.

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  • #95. Wendy's

    - Positive opinion: 70%
    - Negative opinion: 10%
    - Neutral opinion: 19%
    - Have heard of brand: 99%

    Wendy’s founder Dave Thomas opened the company’s first restaurant in 1969 in Columbus, Ohio, and named it after his daughter. Its advertising campaign in the 1980s, featuring a customer looking at a competing company’s hamburger, popularized the phrase “Where’s the Beef?” and boosted company sales by a third.

  • #94. Visa

    - Positive opinion: 70%
    - Negative opinion: 6%
    - Neutral opinion: 22%
    - Have heard of brand: 98%

    Bank of America launched the first consumer credit card with revolving credit in 1958, renam Visa in 1976. The company Visa Inc. was formed in 2007 and went public the following year. In 2019, some 345 million VISA cards were held in the United States, and another 797 million cards were in circulation in more than 200 other countries.

  • #93. Land O Lakes (butter)

    - Positive opinion: 70%
    - Negative opinion: 4%
    - Neutral opinion: 20%
    - Have heard of brand: 94%

    Land O’Lakes started as a cooperative of dairy farmers in 1921 in St. Paul, Minnesota. It posted net sales last year of $13.9 billion. This year the company removed the image of an indigenous woman in a feathered headdress from its logo on packaging of its butter and other dairy products.

  • #92. Pringles

    - Positive opinion: 70%
    - Negative opinion: 10%
    - Neutral opinion: 18%
    - Have heard of brand: 98%

    Pringles were introduced in 1967 by Procter & Gamble as potato chips that would not break or get crushed in a typical bag. Years of research went into designing Pringles’ shape and can, and more years were put into developing its flavor. Sales of Pringles picked up in the 1980s once the taste was perfected. The brand was sold to Kellogg’s in 2012 for $2.695 billion.

  • #91. Animal Planet

    - Positive opinion: 70%
    - Negative opinion: 4%
    - Neutral opinion: 22%
    - Have heard of brand: 97%

    The cable network owned by Discovery Inc. brings viewers up close, dramatic, and heartwarming stories of wildlife. Shows follow the adventures of a Texas game warden, cat tamer Jackson Galaxy, rescued and rarely seen animals, and zoos behind the scenes. Its annual Puppy Bowl, starring pets who are up for adoption, runs on Super Bowl Sunday.

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