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Most popular brands in America

  • #30. Discovery Channel

    - Positive opinion: 76%
    - Negative opinion: 3%
    - Neutral opinion: 18%
    - Have heard of brand: 97%

    Popular shows on the Discovery Channel have included “Mythbusters,” “How It’s Made,” “Man vs. Wild,” “Deadliest Catch,” and “Storm Chasers.” Its parent company Discovery Inc. also owns HGTV, the Food Network, the Travel Channel, and Animal Planet.

  • #29. Heinz

    - Positive opinion: 76%
    - Negative opinion: 5%
    - Neutral opinion: 17%
    - Have heard of brand: 98%

    In 1869, H.J. Heinz started selling pickles, horseradish, vinegar, and sauces in the Pittsburgh area and added ketchup a few years later. He chose the slogan “57 Varieties” because he thought it was a lucky number. In 1973, one of Heinz’s most memorable television commercials featured Carly Simon’s song “Anticipation” to illustrate how slowly the thick tomato sauce would pour.

  • #28. Neosporin

    - Positive opinion: 77%
    - Negative opinion: 2%
    - Neutral opinion: 15%
    - Have heard of brand: 94%

    Owned by Johnson & Johnson, Neosporin is a topical first-aid antibiotic intended to prevent infection. It contains the antibiotics bacitracin, polymyxin B, and neomycin.

  • #27. Frito-Lay

    - Positive opinion: 77%
    - Negative opinion: 6%
    - Neutral opinion: 15%
    - Have heard of brand: 98%

    Frito-Lay emerged in 1961 with the merger of corn chip maker Fritos and potato chip maker H.W. Lay & Co. In 1965, Frito-Lay merged again with Pepsi-Cola and the snack-food giant PepsiCo. was formed. Its products include Pepsi, Doritos, Ruffles, Gatorade, and Tropicana.

  • #26. WD-40

    - Positive opinion: 78%
    - Negative opinion: 2%
    - Neutral opinion: 13%
    - Have heard of brand: 92%

    Rocket Chemical Co. of San Diego made products for the aerospace industry before it made WD-40 lubricant in aerosol cans for consumer use starting in 1958. The company renamed itself the WD-40 Co. in 1969. The W-D in the product name stands for “water displacement.”

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  • #25. Amazon

    - Positive opinion: 78%
    - Negative opinion: 8%
    - Neutral opinion: 13%
    - Have heard of brand: 99%

    Amazon was founded as an online bookseller in 1995. Founder Jeff Bezos wanted to name it Cadabra but was convinced by an advisor that it sounded too much like the word cadaver. Bezos is the richest person in the world, with a fortune most recently estimated at $171.6 billion, and that’s after he ceded a quarter of his Amazon stake to his now ex-wife MacKenzie Bezos in their divorce last year.

  • #24. Planters

    - Positive opinion: 78%
    - Negative opinion: 3%
    - Neutral opinion: 15%
    - Have heard of brand: 96%

    In 1906, an Italian immigrant by the name of Amedeo Obici and his future brother-in-law Marion Peruzzi opened the Planters Nut and Chocolate Co. in Wilkes-Barre, Pennsylvania. The familiar Mr. Peanut character was created after a child named Antonio Gentile entered the winning sketch in a 1916 contest held to choose a mascot. The monocle, top hat, and cane were added separately. Planters Cocktail Peanuts arrived in 1928, packaged in a vacuum-sealed can, and the Dry Roasted Peanuts debuted in 1962.

  • #23. Samsung

    - Positive opinion: 78%
    - Negative opinion: 4%
    - Neutral opinion: 16%
    - Have heard of brand: 98%

    The Korean consumer electronics giant started as Samsung-Sanyo Electronics in 1969 and began selling its first black-and-white television sets the following year. In 2010 it launched its popular Galaxy series of smartphones.

  • #22. Oreo

    - Positive opinion: 78%
    - Negative opinion: 7%
    - Neutral opinion: 13%
    - Have heard of brand: 99%

    Nabisco first made Oreos in New York City in 1912 in two flavors—the original and lemon meringue, which was discontinued eight years later. Oreo O’s cereal was introduced in 1998, but was off the market in the United States within a decade.

  • #21. Lay’s

    - Positive opinion: 78%
    - Negative opinion: 5%
    - Neutral opinion: 15%
    - Have heard of brand: 99%

    Herman Lay, a traveling salesman, bought a potato chip company in 1932 and began selling the chips from his car. In 1961, his company merged with Fritos and became Frito-Lay. Lay’s first celebrity spokesman was actor Bert Lahr, who played the Cowardly Lion in the 1939 movie “The Wizard of Oz.” The chips’ advertising campaign in the 1960s used the slogan “Betcha can’t eat just one."

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