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What data says about love in the 21st century

  • What data says about love in the 21st century

    Love may be among the “most studied and least understood areas in psychology,” writes Susan Krauss Whitbourne, professor emerita of Psychological and Brain Sciences at UMass Amherst. From dating and marriage to family ties and friendships, extensive research and compiled data provide insights into a nebulous and forever-changing element of the human heart.

    Data demonstrates how much views on marriage—"once considered the most legitimate way to be in a relationship, to have sex, and to have a family," according to author and professor Kristin Celello—have changed. In her interview with Refinery29, Celello discussed how the feminist movement in the 1970s America influenced perspectives, helping inspire women to become more financially independent and have relationships on their terms.

    Today, divorce rates are up while marriage rates are down. More people have cohabited with a romantic partner than have been married. The staggeringly high cost of an average wedding in America—along with the history attached to the institution of marriage—are both reasons people cite for avoiding marriage altogether. The Knot reported that the average cost of a wedding across the U.S. is $33,931. This, combined with the fact that more middle- and upper-class people get married than poor and working-class adults, helps show marriage today can be a sign of privilege. The “sordid history” that comes with marriage is one reason that the anonymous blogger of A Purple Life pointed out that a generation ago, in most states, she wouldn’t have been legally allowed to marry her white partner since she is black.

    The data doesn’t end there: Eighty-eight percent of respondents to a 2013 Pew Research poll about love in the United States said love is the most important reason to marry, followed by making a lifelong commitment to someone (81%) and companionship (76%). Fewer people say having children (49%), religion (30%), financial stability (28%), and for legal rights and benefits (23%) are very important reasons to wed. While it’s important to note that these numbers represent ideals (not everyone marries for love), the data helps to illustrate shifting social and cultural attitudes.

    And we’re just scratching the surface. To find out more about what data says about love in the 21st century, Stacker took a hard look at Pew Research and Gallup studies, mined data from dating sites such as Tinder and OkCupid, and reviewed studies published in scientific journals and government reports. From online dating to same-sex relationships, marriage and divorce, read on to find out what data says about love in America today.

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  • 51% of 18- to 34-year-olds in America are single

    Young Americans today are 18% more likely to be single than their 2004 counterparts, according to 2018 data from the General Social Survey conducted by the National Opinion Research Center at the University of Chicago. The study found that 51% of 18- to 34-year-olds in America are without a steady partner. It’s not just the Gen Zers and millennials opting for the single life, either: The percentage of singles in the overall public reached an all-time high in 2018 at 35%.

  • Democrats more likely to be single than Republicans

    2018 data from the General Social Survey also found that Democrats are more likely than Republicans to not have a steady partner: 41% of Democrats are single versus 29% of Republicans. When Gallup analyzed more than 29,000 interviews in 2009, they found marriage was a key indicator of party identification but pointed out that this is nothing new. Gallup’s Jeffrey Jones wrote in 2008 that there has been a clear marriage gap in voting preferences since at least 1996 when they began gathering data.

  • Different political views are harder to overcome than different religions

    For Americans, having different political views is a greater hindrance to a relationship than belonging to different religions. In 2014, 39% of those married had a partner from a different religion than their own, according to a Pew Research Center survey. Another Pew study in 2016 reported that 77% of both Democrats and Republicans were either cohabiting with a partner or married that belongs to the same political party, making relationships crossing political party lines a rarity.

  • Similar personalities are not necessary for relationship well-being

    While research has shown an attraction among those with similar personalities, a 2010 study published in the Journal of Personality and Social Psychology proved that similar personalities or attitudes did not influence the well-being of a relationship. However, researchers from the University of Amsterdam took a more nuanced approach to understand the impact similarity has on relationship happiness in 2019. They found the effect of similarities depends on specific traits and the level at which each partner possesses said traits.

    For example, it wasn’t better for both partners to have low conscientiousness levels, but it was optimal for both partners to possess some similarities in openness.

  • Exposure to romance in media impacts beliefs about love

    Media in all of its forms continues to impact all aspects of life, including love. University of Michigan researchers found that college students with more exposure to romantic films were more likely to believe love overcomes obstacles. Increased exposure to marriage-themed reality TV shows also led to “idealization” about love, such as believing in love at first sight. The same couldn’t be said for students who watched a higher number of sitcoms—they had a more negative view of romance.

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  • Views on same-sex relationships are becoming more positive

    Americans are becoming more accepting of same-sex relationships—a point illustrated by the landmark decision in June 2015 to legalize same-sex marriage throughout the United States. A 2019 report by Pew found that half of Gen Zers and millennials believe same-sex marriage is a positive thing for society while 33% of Gen Xers, 27% of boomers, and 18% of the silent generation agree. For the first time, the 2020 census will differentiate between same-sex and opposite-sex couples, meaning we may have more accurate information on same-sex relationships in America than ever before.

  • Millennials more open to dating beyond borders

    Millennials are more open to dating people from different backgrounds or countries, including those who speak a different language, according to the 2018 “Language of Love Report” published by dating site OkCupid in partnership with software company Rosetta Stone. More than half of age groups 37–53 and 54 and older felt it was important that both couples are from the same country, but only one-third of millennials agree.

  • 39% of heterosexual couples meet online

    The most likely way for someone to meet the love of their life used to be the old-fashioned way: through a mutual friend, common interest, or in public spaces like bars or parks. The first online dating site,, started up in 1995, introducing an eventual phenomenon. Today, online dating is the most common way people meet, according researchers from Stanford University the University of New Mexico. Of heterosexual couples that began a relationship in 2017, 39% met on the internet. Earlier research published in the Proceedings of the National Academy of Sciences looked at marriages taking place between 2005 and 2012, finding that one-third of the unions began online.

  • 60% of same-sex couples meet online

    Sixty percent of same-sex couples who got together in 2017 met online. Online dating allows for members of the LGBTQ+ community to connect with people outside of their real-life social circles, which is especially valuable for those living in conservative areas not as welcoming to same-sex dating. Working with GLAAD, Tinder announced the introduction of the “orientation” feature in the U.S. and other countries. Users can select three terms they believe describes their sexual orientation and choose to share those terms on their public profiles and select whether the app should order matches based on orientation.

  • Online dating is more culturally acceptable

    There was a time not so long ago when many believed the stigma surrounding online dating sites and the people who used them, but this is changing. “People used to make up stories about how they met, so they wouldn’t have to admit that they met online, but now many people embrace it,” said researcher Rueben Thomas, author of the paper “How Couples Meet and Stay Together.” In 2005, 29% of people believed that dating site users were “desperate”—this number was 23% in 2015, according to Pew Research. In 2015, 59% of people felt “online dating was a good way to meet people,” up from 44% in 2005.

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