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Halloween by the numbers

  • Halloween by the numbers

    With Halloween just three weeks away, people across the country are designing costumes, decorating their homes, and buying candy. But just how much candy does the average person buy? Who prefers chocolate in their bag? And are all those kids who trick-or-treat in Batman costumes part of a trend?

    To find the answers to these questions and many others, Stacker gathered data from around the web on the numbers of Halloween. WalletHub, Influenster, the National Retail Federation, and America Haunts provided information on consumer spending, trick-or-treating habits, and safety discussions. Altogether, this data shows how Americans celebrate the spooky holiday.

    So, how much money do haunted houses make? What are the Halloween world records? Which candies are the most popular in every state in America? Read on to find out. We begin with a billion-dollar figure that shows just how much money the “Hallows’ Eve” holiday generates.

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  • Record year

    Halloween 2018 is expected to be one for the record books. Spending this holiday is estimated to reach at least $9 billion, the second-highest mark in the past 14 years, according to the National Retail Federation. Halloween 2017 holds the current record, with $9.1 billion spent.


  • The costumed young

    While adults maintain a love for designing costumes and gathering for the holiday, the kid population is really the one making the most out of Halloween. According to the U.S. Census Bureau, there are an estimated 41.1 million children between ages 5 and 14 who could be out trick-or-treating this year.  


  • Pumpkin land

    Across the United States, 40,900 acres of pumpkins were harvested in 2015, according to the U.S. Census Bureau. Illinois is the top producer of pumpkins in the country.


  • Favorite candy

    Influenster polled more than 40,000 people to determine each state’s favorite Halloween candy. Only three kinds showed up among the top choices of each state: Reese’s Peanut Butter Cup, Kit Kat, and Butterfinger.


  • An old holiday

    Halloween originates from a pagan festival that’s more than 2,000 years old. The festival, called Samhain, was first celebrated by Celtic people.


  • The cost of costumes

    Prizes, or at least pride, often go to the most creative costumes. In pursuit of that trophy, consumers are expected to spend $3.2 billion on ready-made costumes and costume-making supplies this year, according to the National Retail Federation.


  • The inspiration well

    According to the Halloween Industry Association, 35% of celebrants will look for costume inspiration online. Another 30% look for ideas in a store, and 20% turn to friends or family.


  • Early buyers

    Some devotees to the holiday dive into the Halloween spirit well before the seasons change. According to the consumer guide WeAreTop10, 6% of the Halloween-celebrating population will make their purchases before the month of September.


  • Haunted attractions

    There are more than 1,200 haunted-theme attractions across the country that charge admission. Charity organizations operate another 3,000 attractions, according to America Haunts.  


  • Gathering of skeletons

    The largest gathering of skeleton-costumed people occured at Swansea University in the United Kingdom. According to Guinness World Records, 2,018 people gathered for the event.


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