Skip to main content

Main Area

Main

Famous propaganda posters from the last 100 years

  • J. Howard Miller // Wikimedia Commons
    1/ J. Howard Miller // Wikimedia Commons

    Famous propaganda posters from the last 100 years

    Propaganda is defined as thoughts, ideas, or facts that are disseminated in order to further a cause or movement—or hinder an opposing one. The history of propaganda is rich, dating all the way back to the 15th century. However, it didn’t become mainstream, at least in the U.S., until 1914 at the start of World War I.

    A couple of propaganda posters that have really stuck to the wall include the image of the woman commonly mistaken for Rosie the Riveter, which came out in the 40s but later took on a feminist connotation, and the iconic image of Che Guevara that has been associated with so many famous protests. These posters have stood the test of time and remain woven into our society, some of them more than 100 years after their initial creation.

    Stacker has highlighted 50 famous propaganda posters associated with major wars and political movements throughout history, including those from different countries and time periods. Read on to see the origins of Uncle Sam, and where the phrase “loose lips sink ships” came from.

    RELATED: Click here to see defining historical moments from the year you were born

  • Library of Congress Prints and Photographs Division//Wikicommons; Artist: James Montgomery Flagg
    2/ Library of Congress Prints and Photographs Division//Wikicommons; Artist: James Montgomery Flagg

    I Want You for U.S. Army

    This American poster widely regarded as the most famous poster in the world, although it was inspired by a British poster bearing a similar slogan. It made its debut on the cover of the publication Leslie’s Weekly in 1916, depicting “Uncle Sam” urging Americans to enlist in the army as America entered WWI. 

     

  • Norman Rockwell//Flickr
    3/ Norman Rockwell//Flickr

    Rosie the Riveter

    On the heels of a cultural phenomenon (including a popular song of the same name), Norman Rockwell created this image of “Rosie the Riveter” in 1943 to represent American women working in munitions factories during WWII.

     

  • Shepard Fairey, originally photographed by Mannie Garcia//Flickr
    4/ Shepard Fairey, originally photographed by Mannie Garcia//Flickr

    Hope

    This poster of former President Obama is largely associated with his 2008 election campaign, and also exists in different versions with words like “Change” and “Progress” beneath the same image. It has been the subject of legal controversy when it was revealed that its creator, Shepard Fairey, was accused of usurping the image of Obama from a former Associated Press photographer. Nonetheless, the poster is entwined with Obama’s campaign message at the time.

     

  • J. Howard Miller//Wikicommons
    5/ J. Howard Miller//Wikicommons

    We Can Do It

    This iconic poster from 1943—often confused with the original Rosie the Riveter—made quite a splash in the U.S., but not necessarily during WWII. Though widely associated with the feminist movement, its original intention was to improve morale for the female employees of Westinghouse Electric. It resurfaced in the early 1980s, at which point it gained popularity and acquired its woman-power connotation.

     

  •  US government related, H.R. Hopps 1917 // Wikicommons
    6/ US government related, H.R. Hopps 1917 // Wikicommons

    Destroy this Mad Brute, Enlist

    Printed in 1918, this WWI-era image depicts German militarism embodied by a ferocious gorilla standing on the ground (labeled “America”) carrying a bloodied club as well as a young woman. The poster served as another call for American men to fight in the war.

  • Alberto Korda//Wikicommons
    7/ Alberto Korda//Wikicommons

    "Guerillero Heroico"

    Alberto Korda took this iconic photo-turned poster of Argentine Marxist revolutionary Che Guevara in 1960. The image gained substantial cultural traction by the end of the 60s when Irish artist Jim Fitzpatrick used it to create a poster. It first appeared in the U.S. in 1968 on New York City billboards and has come to symbolize rebellion on a large scale. The image title means “Heroic Guerilla Fighter.”

     

     

  • unattributed artist for the Artists' Suffrage League//Wikicommons
    8/ unattributed artist for the Artists' Suffrage League//Wikicommons

    Handicapped

    One of the most popular symbols of the British Suffragette Movement, this poster depicts a woman struggling to get by in a rowboat, while a man sails smoothly in his sailboat—symbolizing women’s struggle to achieve the right to vote.

     

     

  • A Erhardt//Wikicommons
    9/ A Erhardt//Wikicommons

    Britons Wants You: Join Your Country's Army

    This poster featuring British war minister Lord Kitchener—pointing for the sake of military recruitment—served as the inspiration for the American version, which reads “I want you for the U.S. Army.” It was first printed for the cover of the London Opinion magazine in 1914, but came out as a poster shortly after. However, there isn’t much photographic evidence of it having been hung up in public.

     

  • Parliamentary Recruiting Committe//Wikicommons
    10/ Parliamentary Recruiting Committe//Wikicommons

    Daddy, What did You do in the Great War?

    Britain’s army was relatively small at the start of WWI because there was no mandatory enlistment, so the Parliamentary Recruitment Committee was in charge of recruiting the general public to join the army. This was one of their more famous posters, created around 1914 to 1915. The obligation for men to earn money to support their families dissuaded many of them from volunteering, but the PRC used that angle to suggest that children would think that their father’s duty in the army was a more noble calling.

     

  • Harald Damsleth//Flickr
    11/ Harald Damsleth//Flickr

    Kultur-Terror

    It was not uncommon for Nazi propaganda posters to incorporate the likeness of the monster, which typically symbolized nationalities and philosophical beliefs that deviated from Nazi ideology. This particular poster depicts a monster that represents different aspects of American culture as a whole through its different body parts—one arm holds a money bag, symbolizing greed, and a KKK hood on its head represents nationalism and extremism.

     

     

  • Mononomic//Wikicommons
    12/ Mononomic//Wikicommons

    Kep Calm and Carry On

    This now ubiquitous poster originated as a slogan printed by the British government in 1939 to increase morale among the British people at the onset of WWII. It was one of three similar posters with the same design scheme and different wording, all of which incorporated the Tudor Crown. Though it wasn’t necessarily popular in its time, it resurfaced about 15 years ago free of its previous connotation; its slogan was reproduced and parodied on posters, notebooks, and other commodities.

     

  • Phil Von Phul//Wikicommons
    13/ Phil Von Phul//Wikicommons

    Stamp out the Axis

    Dating to 1941, this image of a giant stamp hovering over a Nazi swastika quite literally conveys the U.S. military’s intention of wiping out the Germans in WWII.

     

  • Dimitri Moor//Vam.ac.uk
    14/ Dimitri Moor//Vam.ac.uk

    Workers of the World Unite!

    This Dimitri Moor poster from around 1920 calls for Russian workers to unite against imperialism, juxtaposing the enemy against the bold protagonist. Moor’s classic red and black palette pervades the poster.

     

  • United Kingdom Government//Wikicommons
    15/ United Kingdom Government//Wikicommons

    Women of Britain Come into the Factories

    The U.K. saw many posters encouraging women to take on factory jobs during both World Wars. This 1941 poster calls for women to join the workforce during WWII, in consideration of the men serving in the army who had left their jobs available.

     

  • Strakhov-Braslavskij//Flickr
    16/ Strakhov-Braslavskij//Flickr

    Emancipation of Russian Women

    Women appeared prominently on Soviet socialist posters in the early 20th century. Promoting women’s liberation through the lense of socialism, this 1926 poster reads “Emancipated woman—build up socialism.” These words imply that communism cannot thrive without equality among men and women—the woman’s masculinized appearance further symbolizes gender equality.

     

  • National Library of Medicine//Wikicommons
    17/ National Library of Medicine//Wikicommons

    Become a Nurse: Your Country Needs You

    The need for military nurses was high during wartime, so women were widely encouraged to take up the profession. This 1942 image of a young American woman receiving a nursing cap intended to beckon all American women to serve their country by helping wounded soldiers.

     

  • Wikicommons
    18/ Wikicommons

    Loose Lips Might Sink Ships

    The American War Advertising Council created this phrase during WWII, which took the form of a 1945 poster designed to discourage American citizens from talking about sensitive information that could be leaked to war enemies. The image of the sinking ship was the most common pictorial accompaniment to the phrase, which was initially produced for the Seagram Distillers Corporation as an aid to the war effort.

     

  • Pinterest
    19/ Pinterest

    "Kick out the Americans the Unite the Fatherland"

    This Korean War-era poster depicts a North Korean soldier literally punching away American soldiers, urging them to pull out of his country.

     

  • oddhistorian.com
    20/ oddhistorian.com

    Help Keep Your School All-American

    This Superman-centric poster was distributed in the ‘50s by a version of the Anti-Defamation League for the purpose of advocating for racial and religious tolerance. The poster is dated 1956, but a 2008 auction listing on the Hakes Americana & Collectibles website indicated the copyright is from 1949. It had a small resurgence in the American news a few years ago when Muslims and other minorities were experiencing fairly widespread racism among politicians, corporations and the general public.

     

  • Guy Lipscombe//Wikicommons
    21/ Guy Lipscombe//Wikicommons

    It's Our Flag: Fight for it, Work for it

    The British Parliamentary Recruiting Committee produced this poster in 1915. The message is pretty clear—it’s a call for men to join the British army at the start of WWI, using patriotic language in conjunction with the Union Jack.

     

  •  Cancan Chu // Getty Images
    22/ Cancan Chu // Getty Images

    Mao Zedong Cultural Revolution Poster

    This pro-Mao Zedong poster from the Chinese Cultural Revolution translates to “Long live! Long live Chairman Mao, the reddest and the reddest sun in our hearts!”

  • Wikicommons
    23/ Wikicommons

    Let's Catch Him with his Panzers Down

    Dating back to around 1942, this WWII-era poster depicts a cartoonish version of Hitler in his swastika-print boxers, a literal interpretation of the poster’s slogan. Needless to say, it seeks to inform the American public that the U.S. intends to defeat Germany in the war.

     

  • Dimitri Moor//libnews.binghamton.edu
    24/ Dimitri Moor//libnews.binghamton.edu

    "Did You Volunteer"

    This 1920 poster from the Russian Revolution calls for Russian citizens to volunteer for the Red Army, as Lenin had not yet installed a formal military. It is based on the British poster calling for enlistment in the army during WWI. The artist, Dimitri Moor, incorporated a lot of black and red into his work, and typically used red to connote socialist images like flags.

  • Glenn Grohe//Wikicommons
    25/ Glenn Grohe//Wikicommons

    He's Watching You

    This 1942 American poster was created to let the public know that the Nazis were watching them. However, some of the public misinterpreted the poster, thinking that the soldier’s helmet symbolized the Liberty Bell. Some factory workers thought that the “he” of the poster represented to be “the boss.”

     

  • Parliamentary Recruiting Committee//Wikicommons
    26/ Parliamentary Recruiting Committee//Wikicommons

    Step into Your Place

    The British Parliamentary Recruiting Committee certainly generated a lot of propaganda posters during both world wars. This one from 1915 communicates a clear message—men are strongly encouraged to join the army to serve their country.

     

  • Irishelectionliterature.com
    27/ Irishelectionliterature.com

    Stop Bush

    This poster came out in Ireland in 2004 in response to George W. Bush’s move to invade Iraq. It called for a protest attended by Mary Black, Christy Moore, and Damien Rice.

     

  • Howard Chandler Christy//Wikipedia
    28/ Howard Chandler Christy//Wikipedia

    I Want You for the Navy

     Just like men, women were needed to serve in the military during the major wars. This WWI poster calls for women to enlist in the U.S. Navy.

  • Wikicommons
    29/ Wikicommons

    Don't Let that Shadow Touch Them, Buy War Bonds

    During WWII, war bonds and war savings stamps provided a source of income for the U.S. government, and Americans were encouraged to purchase them. Buying war bonds also boosted morale among the public. This 1942 poster was particularly emotionally powerful because it depicts children playing in the path of the Nazi swastika. One of the young boys holds a miniature American flag and the other holds an American fighter plane, further symbols of patriotism.  

     

  • Imperial War Museums//kqed.org
    30/ Imperial War Museums//kqed.org

    Save the Wheat and Help the Fleet

    During WWI, the British public was encouraged to seek out white bread substitutes so the wheat crop could be used to make bread for the soldiers. In America and Britain, much of the public resorted to bread with wheat substitutes, like corn or barley. This was taken so seriously that eating white flour was likened to helping the enemy.

  • Valentina Kulagina//Pinterest
    31/ Valentina Kulagina//Pinterest

    "To Defend USSR"

    Valentina Kulagina was one of few female propaganda artists of the 20th century. Translating to “To defend USSR,” this 1930 cubism-esque design depicts the larger-than-life Red Army leaving the factories to fight in the war. The white royalist airplanes flying around them seem not to deter them at all.

     

  • Wikicommons
    32/ Wikicommons

    For Your Country's Sake Today, for Your Own Sake Tomorrow

    Throughout WWII, American women were strongly encouraged to become involved in the war effort. This poster from the early to mid 1940s shows four women dressed in uniforms of the four armed forces units in which they were able to serve: the Women’s Army Corps, the Navy Women’s Reserve, the Marine Corps Women’s Reserve, and the Coast Guard Women’s Reserve.

     

  • E.J. Kealey//Wikipedia
    33/ E.J. Kealey//Wikipedia

    Women of Britain say -- go

    This 1914 poster advocated for British women to contribute to the overall war effort. Women’s traditional roles became blurred during wartime, as they started to work in munitions factories or in various roles at the front.

     

     

  • Shepard Fairey//Flickr
    34/ Shepard Fairey//Flickr

    We the people are greater than fear

    Shepard Fairey, who created the iconic posters for Obama’s 2008 campaign, also created a set of three posters to coincide with Donald Trump’s 2017 presidential inauguration. This image of a Muslim-American woman wearing a hijab printed with the American flag, in conjunction with the text, represents a powerful message that “We the people” includes individuals of all races and religions. The other two posters in the set feature Latina and African American women with similarly inspiring phrases.

     

  • Library Company of Philadelphia//Wikicommons
    35/ Library Company of Philadelphia//Wikicommons

    Together we win

    James Montgomery Flagg designed about 46 posters for the U.S. government during WWI. Here’s one from 1917 aimed at instilling patriotism and positivity in the American public. His posters encouraged men to enlist in the Army, women to join the Red Cross, and members of the general public to make sacrifices for the sake of the war effort.

     

  • Douglas Emory//Station Museum of Contemporary Art
    36/ Douglas Emory//Station Museum of Contemporary Art

    All power to the people

    Douglas Emory, who helped with the layout of the Black Panther newspaper, created this 1970 poster. The party frequently used the slogan “All power to the people.” This phrase also famously accompanied images of the raised fist, which has mainly symbolized African American rights.

     

  • Wikicommons
    37/ Wikicommons

    Women in the war: we can't win without them

    Another poster geared toward American women during WWII, this piece dates back to 1942. It bears the image of a female worker riveting a weapon, and calls for women to take up jobs in munitions factories during the war.

     

  • Flickr (rights belong to Collection of Merill C. Berman)
    38/ Flickr (rights belong to Collection of Merill C. Berman)

    Recycle Nixon

    This anti-Nixon poster from the Vietnam War era was made as part of Berkeley’s Political Poster Workshop between 1968 and 1973.

     

  • Peter Fraser//Wikicommons
    39/ Peter Fraser//Wikicommons

    Dig on for victory

    Dating back to 1941, this poster was created by the British Ministry of Agriculture, whose “Dig on for Victory” campaign encouraged citizens to grow their own crops during wartime rationing. Many public spaces, like parks and public gardens, were allotted as vegetable patches during that time.

     

     

  • Lucian Zabel//Wikicommons
    40/ Lucian Zabel//Wikicommons

    "Your father is in danger: register!"

    This German poster from WWI translates to “Your father is in danger, register,” and came out shortly after the war ended. It calls for German citizens to join the Garde-Kavallerie-Schutzen-Division, or Horse Guards Rifle Division, one of the post-defeat units that offered military stability after soldiers returned from the war. 

     

  • The U.S. National Archives//Wikicommons
    41/ The U.S. National Archives//Wikicommons

    Free labor will win

    Printed in 1942, this poster of a welder standing in front of an American flag promotes free labor in the U.S.—as opposed to the slave labor used by its fascist enemies.

     

  • Larry Gates//Flickr
    42/ Larry Gates//Flickr

    Girls say yes to boys who say no

    Folk singer Joan Baez and her sisters Paulien and Mimi are at the heart of this anti-draft poster from 1968. Baez was very active politically in the 60s, and outwardly encouraged men to avoid the draft at her shows. Larry Gates created the poster to debunk the notion that resisting the draft was unmanly, and to raise money for the Draft Resistance Movement.

     

  • National Film Board of Canada//Flickr
    43/ National Film Board of Canada//Flickr

    If the cap fits, wear it

    Like so many other World War propaganda posters, this one from WWII calls for citizens to join the Canadian Army.

  • United States War and Food Administration, Dick Willaims//Flickr
    44/ United States War and Food Administration, Dick Willaims//Flickr

    Of course I can, I'm patriotic as can be -- and ration points don't worry me!

    During WWII, the U.S. government initiated rationing of food to ensure soldiers had enough supplies (and that civilians had equal access to scant resources). This 1944 poster serves to remind Americans not to waste food during the war.

  • NY: American Lithographic Co.//Wikicommons
    45/ NY: American Lithographic Co.//Wikicommons

    American Red Cross: our boys need sox, knit your bit

    This American Red Cross poster from around 1918 calls for citizens to donate knitted items to U.S. soldiers for when they entered France. Knitters eagerly responded to this call, though they had to adhere to knitting patterns that followed Army and Navy regulations.

     

  • Catechetical Guild//Wikicommons
    46/ Catechetical Guild//Wikicommons

    Is this tomorrow? America under Communism

    This design serves as the cover of a 1947 comic book written to teach the public about communism’s inflammatory nature. The text on the opening page reads, “Is this Tomorrow is published for one purpose—to make you think! To make you more alert to the menace of Communism.”

     

  • Penn State Special Collections//Flickr
    47/ Penn State Special Collections//Flickr

    Free all political prisoners

    This famous image depicting the raised fist with a loose chain is another product of the Political Poster Workshop at Berkeley. It clearly opposes the unjust imprisonment of civil rights activists and other American political martyrs. 

     

  • Tom Eckersley and Eric Lombers//Wikicommons
    48/ Tom Eckersley and Eric Lombers//Wikicommons

    Save bones for aircraft production

    Similar to posters urging citizens not to waste food, this WWII poster encourages the British public to save bones and scraps, which could be used in the production of military planes and ammunition.

     

  • Shepard Fairey//Fllickr
    49/ Shepard Fairey//Fllickr

    Andre the Giant has a posse

    Here’s another iconic design by Shepard Fairey, who created the Andre the Giant has a Posse sticker campaign somewhat haphazardly in 1989. It later transformed into simply “Obey the Giant.” While neither design has any inherent meaning, Shepard intended them to be a study in phenomenology, inspiring people to react and question the world around them. Both images have been widely disseminated throughout the world.

     

     

  • Ken Lawrence Collection, 1940-2010, HCLA, 6312, Special Collections Library, University Libraries, Pennsyvlania State University//Flickr (design by Felix Beltran)
    50/ Ken Lawrence Collection, 1940-2010, HCLA, 6312, Special Collections Library, University Libraries, Pennsyvlania State University//Flickr (design by Felix Beltran)

    "Freedom for Angela Davis"

    Angela Davis was a prominent voice in the late 1960s and early 70s protest movement in America, having actively participated in the Black Panther and Communist parties. This famous poster sprang up when Davis was wanted by the FBI for a crime she did not commit. After her arrest, grassroots organizations started popping up both in America and abroad to fight for her release.

     

  • Wikicommons
    51/ Wikicommons

    United we stand divided we fall

    This famous phrase has roots with the ancient Greeks, but it appeared on this U.S. WWII propaganda poster in 1942. Fundamentally, the phrase denotes the idea that if members of a group with cohesive beliefs work individually instead of as a team, they are destined for failure. This concept certainly applies to the American army’s fight to defeat the Nazis during the war.

2018 All rights reserved.