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World's most valuable brands

  • World's most valuable brands
    1/ QuoteInspector // Flickr

    World's most valuable brands

    As one makes their way down Rodeo Drive in Los Angeles or Fifth Avenue in New York City, they may notice some of the most grandiose, luxurious retail centers in the world. The companies whose products are sold in these stores may be amongst the first to come to mind when one considers the most valuable brands on Earth, likely because of the immense equity these brands boast.

    A comprehensive analysis of the 100 most valuable brands on Earth reveals that only 6% exist in the apparel and luxury industries combined, which is notable because of how much apparent effort companies in this sector put into branding. The most successful tech, automotive, and financial companies are sneakily reliant on marketing in order to create a recognizable image in the minds of consumers; one might not necessarily think of their local bank, favorite app, or go-to restaurant chain as the global economic superpowers they are, simply because they’ve become immersed in people’s daily lives.

    Using data from BrandZ and Kantar Millward Brown’s 2018 Top 100 Most Valuable Global Brands report, Stacker listed the 100 most valuable brands in business today. Each brand has been ranked by its value, and information supplied for each company includes: the industry it’s positioned within; brand contribution—which takes into consideration how much the name and logo drive purchasing volume; and changes in brand value and rank since 2017.

    Read on to see where some of the world’s favorite brands stack up against the competition.

    RELATED: Click here to see the most loved brands in America

  • #100. Adidas
    2/ whatleydude // Flickr

    #100. Adidas

    Brand value in millions: $12,456
    Category: Apparel
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +50%
    Rank change since 2017: N/A

  • #99. Bank Central Asia
    3/ Akhmad Fauzi // Wikimedia Commons

    #99. Bank Central Asia

    Brand value in millions: $12,674
    Category: Regional Banks
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: N/A
    Rank change since 2017: N/A

  • #98. Pepsi
    4/ Mike Mozart // Flickr

    #98. Pepsi

    Brand value in millions: $12,685
    Category: Soft Drinks
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: 0%
    Rank change since 2017: -14

  • #97. Honda
    5/ Jengtingchen // Wikimedia Commons

    #97. Honda

    Brand value in millions: $12,695
    Category: Cars
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +4%
    Rank change since 2017: -6

  • #96. Ford
    6/ Mike Mozart // Flickr

    #96. Ford

    Brand value in millions: $12,742
    Category: Cars
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -2%
    Rank change since 2017: -13

  • #95. Lowe's
    7/ Miosotis Jade // Wikimedia Commons

    #95. Lowe's

    Brand value in millions: $13,111
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -2%
    Rank change since 2017: -13

  • #94. BT Group
    8/ Luis García // Wikimedia Commons

    #94. BT Group

    Brand value in millions: $13,604
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -15%
    Rank change since 2017: -25

  • #93. Aldi
    9/ Alan Stanton // Flickr

    #93. Aldi

    Brand value in millions: $13,785
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +12%
    Rank change since 2017: -4

  • #92. Australia and New Zealand Banking Group
    10/ Elekhh // Wikimedia Commons

    #92. Australia and New Zealand Banking Group

    Brand value in millions: $14,465
    Category: Regional Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +3%
    Rank change since 2017: -17

  • #91. Instagram
    11/ Stock Catalog // Flickr

    #91. Instagram

    Brand value in millions: $14,496
    Category: Technology
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: N/A
    Rank change since 2017: N/A

  • #90. SF Express
    12/ Ceeseven // Wikimedia Commons

    #90. SF Express

    Brand value in millions: $14,537
    Category: Logistics
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: N/A
    Rank change since 2017: N/A

  • #89. Hewlett-Packard
    13/ LPS.1 // Wikimedia Commons

    #89. Hewlett-Packard

    Brand value in millions: $14,797
    Category: Technology
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: N/A
    Rank change since 2017: N/A

  • #88. Ebay
    14/ Steven Arnold // Wikimedia Commons

    #88. Ebay

    Brand value in millions: $14,829
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +20%
    Rank change since 2017: -2

  • #87. KFC
    15/ Phillip Pessar // Flickr

    #87. KFC

    Brand value in millions: $15,131
    Category: Fast Food
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +12%
    Rank change since 2017: -6

  • #86. AIA Group
    16/ YunHo LEE // Flickr

    #86. AIA Group

    Brand value in millions: $15,131
    Category: Insurance
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +29%
    Rank change since 2017: 11

  • #85. Gillette
    17/ Mr.TinDC // Flickr

    #85. Gillette

    Brand value in millions: $15,358
    Category: Personal Care
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: -6%
    Rank change since 2017: -18

  • #84. Bank of China
    18/ Silvermetals // Wikimedia Commons

    #84. Bank of China

    Brand value in millions: $15,607
    Category: Regional Banks
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +30%
    Rank change since 2017: 10

  • #83. LinkedIn
    19/ Sheila Scarborough // Flickr

    #83. LinkedIn

    Brand value in millions: $15,657
    Category: Technology
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +15%
    Rank change since 2017: -4

  • #82. Siemens
    20/ Tony Webster // Flickr

    #82. Siemens

    Brand value in millions: $15,965
    Category: Conglomerate
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +14%
    Rank change since 2017: -5

  • #81. Uber
    21/ Alexander Torrenegra // Wikimedia Commons

    #81. Uber

    Brand value in millions: $16,045
    Category: Transport
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: N/A
    Rank change since 2017: N/A

  • #80. U.S. Bancorp
    22/ Fibonacci Blue // Flickr

    #80. U.S. Bancorp

    Brand value in millions: $16,278
    Category: Regional Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +7%
    Rank change since 2017: -9

  • #79. China Life Insurance Company
    23/ 江上清风1961 // Wikimedia Commons

    #79. China Life Insurance Company

    Brand value in millions: $16,429
    Category: Insurance
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +18%
    Rank change since 2017: -1

  • #78. Salesforce.com
    24/ Raysonho @ Open Grid Scheduler / Grid Engine // Wikimedia Commons

    #78. Salesforce.com

    Brand value in millions: $17,026
    Category: Technology
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +39%
    Rank change since 2017: 12

  • #77. Bank of America
    25/ Mike Mozart // Flickr

    #77. Bank of America

    Brand value in millions: $17,439
    Category: Regional Banks
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +42%
    Rank change since 2017: 10

  • #76. Ikea
    26/ Ardfern // Wikimedia Commons

    #76. Ikea

    Brand value in millions: $17,481
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -8%
    Rank change since 2017: -23

  • #75. Adobe
    27/ Coolcaesar // Wikimedia Commons

    #75. Adobe

    Brand value in millions: $17,831
    Category: Technology
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +53%
    Rank change since 2017: 23

  • #74. ExxonMobil
    28/ WhisperToMe // Wikimedia Commons

    #74. ExxonMobil

    Brand value in millions: $18,222
    Category: Oil & Gas
    Brand contribution (out of 5): 1
    Brand value percent change since 2017: -3%
    Rank change since 2017: -19

  • #73. J.P. Morgan
    29/ Håkan Dahlström // Flickr

    #73. J.P. Morgan

    Brand value in millions: $18,251
    Category: Global Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +29%
    Rank change since 2017: 1

  • #72. Costco
    30/ Mike Mozart // Flickr

    #72. Costco

    Brand value in millions: $18,265
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +12%
    Rank change since 2017: -4

  • #71. Colgate
    31/ Mike Mozart // Flickr

    #71. Colgate

    Brand value in millions: $18,516
    Category: Personal Care
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +4%
    Rank change since 2017: -13

  • #70. Subway
    32/ Overlord1986 // Wikimedia Commons

    #70. Subway

    Brand value in millions: $18,766
    Category: Fast Food
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: -14%
    Rank change since 2017: -25

  • #69. Agricultural Bank of China
    33/ Bjoertvedt // Wikimedia Commons

    #69. Agricultural Bank of China

    Brand value in millions: $19,141
    Category: Regional Banks
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +28%
    Rank change since 2017: 3

  • #68. Commonwealth Bank
    34/ Bidgee // Wikimedia Commons

    #68. Commonwealth Bank

    Brand value in millions: $19,286
    Category: Regional Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +11%
    Rank change since 2017: -8

  • #67. Chase Bank
    35/ Jim.henderson // Wikimedia Commons

    #67. Chase Bank

    Brand value in millions: $19,324
    Category: Regional Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +35%
    Rank change since 2017: 6

  • #66. TD Bank
    36/ MBisanz // Wikimedia Commons

    #66. TD Bank

    Brand value in millions: $19,628
    Category: Regional Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +6%
    Rank change since 2017: -10

  • #65. Orange
    37/ Արշավիր // Wikimedia Commons

    #65. Orange

    Brand value in millions: $19,647
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +14%
    Rank change since 2017: -3

  • #64. Pampers
    38/ ParentingPatch // Wikimedia Commons

    #64. Pampers

    Brand value in millions: $20,183
    Category: Baby Care
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: -10%
    Rank change since 2017: -22

  • #63. Shell
    39/ CEphoto // Wikimedia Commons

    #63. Shell

    Brand value in millions: $20,264
    Category: Oil & Gas
    Brand contribution (out of 5): 1
    Brand value percent change since 2017: +10%
    Rank change since 2017: -6

  • #62. DHL Express
    40/ MB-one // Wikimedia Commons

    #62. DHL Express

    Brand value in millions: $20,568
    Category: Logistics
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +30%
    Rank change since 2017: 8

  • #61. Netflix
    41/ Matthew Keys // Flickr

    #61. Netflix

    Brand value in millions: $20,819
    Category: Entertainment
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +73%
    Rank change since 2017: 31

  • #60. HDFC Bank
    42/ Jayanta // Wikimedia Commons

    #60. HDFC Bank

    Brand value in millions: $20,874
    Category: Regional Banks
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +22%
    Rank change since 2017: 3

  • #59. JD.com
    43/ Daniel Cukier // Flickr

    #59. JD.com

    Brand value in millions: $20,933
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +94%
    Rank change since 2017: N/A

  • #58. Citibank
    44/ Uris // Wikimedia Commons

    #58. Citibank

    Brand value in millions: $21,258
    Category: Global Banks
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +21%
    Rank change since 2017: 1

  • #57. Cisco
    45/ Diesmer Ponstein // Flickr

    #57. Cisco

    Brand value in millions: $21,331
    Category: Technology
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +28%
    Rank change since 2017: 9

  • #56. FedEx
    46/ Eric Salard // Wikimedia Commons

    #56. FedEx

    Brand value in millions: $22,218
    Category: Logistics
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +14%
    Rank change since 2017: -5

  • #55. Nippon Telegraph and Telephone (NTT)
    47/ Xjm91587 // Wikimedia Commons

    #55. Nippon Telegraph and Telephone (NTT)

    Brand value in millions: $22,377
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +11%
    Rank change since 2017: -5

  • #54. Gucci
    48/ Maizeam // Wikimedia Commons

    #54. Gucci

    Brand value in millions: $22,442
    Category: Luxury
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +66%
    Rank change since 2017: 26

  • #53. Movistar
    49/ EEIM // Wikimedia Commons

    #53. Movistar

    Brand value in millions: $22,824
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +4%
    Rank change since 2017: -10

  • #52. Royal Bank of Canada
    50/ Henrickson // Wikimedia Commons

    #52. Royal Bank of Canada

    Brand value in millions: $22,924
    Category: Regional Banks
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +8%
    Rank change since 2017: -5

  • #51. YouTube
    51/ BrokenSphere // Wikimedia Commons

    #51. YouTube

    Brand value in millions: $22,958
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +37%
    Rank change since 2017: 14

  • #50. HSBC
    52/ Håkan Dahlström // Flickr

    #50. HSBC

    Brand value in millions: $23,633
    Category: Global Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +15%
    Rank change since 2017: -2

  • #49. China Construction Bank
    53/ José Gustavo Góngora // Flickr

    #49. China Construction Bank

    Brand value in millions: $23,747
    Category: Regional Banks
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +27%
    Rank change since 2017: 5

  • #48. Huawei
    54/ Kārlis Dambrāns // Flickr

    #48. Huawei

    Brand value in millions: $24,922
    Category: Technology
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +22%
    Rank change since 2017: 1

  • #47. BMW
    55/ kanu101 // Flickr

    #47. BMW

    Brand value in millions: $25,624
    Category: Cars
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +4%
    Rank change since 2017: -12

  • #46. Mercedes-Benz
    56/ Sönke Biehl // Flickr

    #46. Mercedes-Benz

    Brand value in millions: $25,684
    Category: Cars
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +9%
    Rank change since 2017: -6

  • #45. Oracle
    57/ Oracle Databases // Wikimedia Commons

    #45. Oracle

    Brand value in millions: $25,802
    Category: Technology
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +21%
    Rank change since 2017: 1

  • #44. L'Oreal Paris
    58/ DennisM // Wikimedia Commons

    #44. L'Oreal Paris

    Brand value in millions: $26,107
    Category: Personal Care
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +9%
    Rank change since 2017: -6

  • #43. Ping An Insurance
    59/ Timeahfurm002 // Wikimedia Commons

    #43. Ping An Insurance

    Brand value in millions: $26,141
    Category: Insurance
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +51%
    Rank change since 2017: 18

  • #42. Zara
    60/ Gpccurro // Wikimedia Commons

    #42. Zara

    Brand value in millions: $26,860
    Category: Apparel
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +7%
    Rank change since 2017: -8

  • #41. Baidu
    61/ simone.brunozzi // Flickr

    #41. Baidu

    Brand value in millions: $26,861
    Category: Technology
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +14%
    Rank change since 2017: -2

  • #40. Budweiser
    62/ Sam // Wikimedia Commons

    #40. Budweiser

    Brand value in millions: $27,031
    Category: Beer
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: 0%
    Rank change since 2017: -7

  • #39. Hermes
    63/ Moonik // Wikimedia Commons

    #39. Hermes

    Brand value in millions: $28,063
    Category: Luxury
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +20%
    Rank change since 2017: 2

  • #38. Intel
    64/ JiahuiH // Flickr

    #38. Intel

    Brand value in millions: $28,316
    Category: Technology
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +29%
    Rank change since 2017: 6

  • #37. Vodafone
    65/ Maksym Kozlenko // Wikimedia Commons

    #37. Vodafone

    Brand value in millions: $28,860
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -9%
    Rank change since 2017: -10

  • #36. Toyota
    66/ Mike Mozart // Flickr

    #36. Toyota

    Brand value in millions: $29,987
    Category: Cars
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +5%
    Rank change since 2017: -6

  • #35. American Express
    67/ Alex Liivet // Flickr

    #35. American Express

    Brand value in millions: $30,046
    Category: Payments
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +24%
    Rank change since 2017: 1

  • #34. Kweichow Moutai
    68/ HunagnTwuai // Wikimedia Commons

    #34. Kweichow Moutai

    Brand value in millions: $32,113
    Category: Alcohol
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +89%
    Rank change since 2017: 30

  • #33. Samsung
    69/ Maurizio Pesce // Flickr

    #33. Samsung

    Brand value in millions: $32,191
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +34%
    Rank change since 2017: 4

  • #32. Accenture
    70/ Michael Gray // Flickr

    #32. Accenture

    Brand value in millions: $33,723
    Category: Technology
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +24%
    Rank change since 2017: 0

  • #31. Walmart
    71/ Svn // Wikimedia Commons

    #31. Walmart

    Brand value in millions: $34,002
    Category: Retail
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +22%
    Rank change since 2017: 0

  • #30. PayPal
    72/ Sagar Savla // Wikimedia Commons

    #30. PayPal

    Brand value in millions: $35,440
    Category: Payments
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +85%
    Rank change since 2017: 22

  • #29. Nike
    73/ Phillip Pessar // Flickr

    #29. Nike

    Brand value in millions: $38,479
    Category: Apparel
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +13%
    Rank change since 2017: -3

  • #28. General Electric
    74/ UpstateNYer // Wikimedia Commons

    #28. General Electric

    Brand value in millions: $39,041
    Category: Conglomerate
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: -22%
    Rank change since 2017: -9

  • #27. Spectrum
    75/ elisfkc // Wikimedia Commons

    #27. Spectrum

    Brand value in millions: $39,372
    Category: Telecom Providers
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: N/A
    Rank change since 2017: N/A

  • #26. Louis Vuitton
    76/ Sparkx 11 // Wikimedia Commons

    #26. Louis Vuitton

    Brand value in millions: $41,138
    Category: Luxury
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +41%
    Rank change since 2017: 3

  • #25. T-Mobile
    77/ Chris Potter // Flickr

    #25. T-Mobile

    Brand value in millions: $41,499
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +8%
    Rank change since 2017: 0

  • #24. Xfinity
    78/ Tony Webster // Flickr

    #24. Xfinity

    Brand value in millions: $43,056
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +3%
    Rank change since 2017: -1

  • #23. Starbucks
    79/ 4028mdk09 // Wikimedia Commons

    #23. Starbucks

    Brand value in millions: $44,503
    Category: Fast Food
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +1%
    Rank change since 2017: -1

  • #22. Industrial & Commercial Bank of China
    80/ 陈少举 // Wikimedia Commons

    #22. Industrial & Commercial Bank of China

    Brand value in millions: $45,853
    Category: Regional Banks
    Brand contribution (out of 5): 2
    Brand value percent change since 2017: +45%
    Rank change since 2017: 6

  • #21. China Mobile
    81/ Henozuxj // Wikimedia Commons

    #21. China Mobile

    Brand value in millions: $46,349
    Category: Telecom Providers
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: -18%
    Rank change since 2017: -4

  • #20. The Home Depot
    82/ Ildar Sagdejev // Wikimedia Commons

    #20. The Home Depot

    Brand value in millions: $47,229
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +17%
    Rank change since 2017: 4

  • #19. Disney
    83/ Josh Hallett // Flickr

    #19. Disney

    Brand value in millions: $53,833
    Category: Entertainment
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +3%
    Rank change since 2017: -1

  • #18. Wells Fargo
    84/ Ken Teegardin // Flickr

    #18. Wells Fargo

    Brand value in millions: $54,952
    Category: Regional Banks
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -6%
    Rank change since 2017: -3

  • #17. SAP
    85/ Marc Smith // Flickr

    #17. SAP

    Brand value in millions: $55,366
    Category: Technology
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +23%
    Rank change since 2017: 4

  • #16. UPS
    86/ Open Grid Scheduler / Grid Engine // Flickr

    #16. UPS

    Brand value in millions: $60,412
    Category: Logistics
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +4%
    Rank change since 2017: 0

  • #15. Mastercard
    87/ Kārlis Dambrāns // Flickr

    #15. Mastercard

    Brand value in millions: $70,872
    Category: Payments
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +42%
    Rank change since 2017: 5

  • #14. Coca-Cola
    88/ Luis García // Wikimedia Commons

    #14. Coca-Cola

    Brand value in millions: $79,964
    Category: Soft Drinks
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +2%
    Rank change since 2017: -1

  • #13. Marlboro
    89/ Cost of Living // Flickr

    #13. Marlboro

    Brand value in millions: $81,914
    Category: Tobacco
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -6%
    Rank change since 2017: -1

  • #12. Verizon
    90/ JJBers // Flickr

    #12. Verizon

    Brand value in millions: $84,897
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -5%
    Rank change since 2017: -1

  • #11. IBM
    91/ Mark Ahsmann // Wikimedia Commons

    #11. IBM

    Brand value in millions: $96,269
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: -6%
    Rank change since 2017: -2

  • #10. AT&T
    92/ Luismt94 // Wikimedia Commons

    #10. AT&T

    Brand value in millions: $106,698
    Category: Telecom Providers
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: -7%
    Rank change since 2017: -4

  • #9. Alibaba
    93/ N509FZ // Wikimedia Commons

    #9. Alibaba

    Brand value in millions: $113,401
    Category: Retail
    Brand contribution (out of 5): 3
    Brand value percent change since 2017: +92%
    Rank change since 2017: 5

  • #8. McDonald's
    94/ David Schott // Flickr

    #8. McDonald's

    Brand value in millions: $126,044
    Category: Fast Food
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +29%
    Rank change since 2017: 2

  • #7. Visa
    95/ Wonderlane // Flickr

    #7. Visa

    Brand value in millions: $145,611
    Category: Payments
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +31%
    Rank change since 2017: 0

  • #6. Facebook
    96/ Anthony Quintano // Flickr

    #6. Facebook

    Brand value in millions: $162,106
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +25%
    Rank change since 2017: -1

  • #5. Tencent
    97/ Chris Yunker // Flickr

    #5. Tencent

    Brand value in millions: $178,990
    Category: Technology
    Brand contribution (out of 5): 5
    Brand value percent change since 2017: +65%
    Rank change since 2017: 3

  • #4. Microsoft
    98/ Robert Scoble // Flickr

    #4. Microsoft

    Brand value in millions: $200,987
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +40%
    Rank change since 2017: -1

  • #3. Amazon
    99/ Robert Scoble // Flickr

    #3. Amazon

    Brand value in millions: $207,594
    Category: Retail
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +49%
    Rank change since 2017: 1

  • #2. Apple
    100/ Kavin030897 // Wikimedia Commons

    #2. Apple

    Brand value in millions: $300,595
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +28%
    Rank change since 2017: 0

  • #1. Google
    101/ Shawn Collins // Flickr

    #1. Google

    Brand value in millions: $302,063
    Category: Technology
    Brand contribution (out of 5): 4
    Brand value percent change since 2017: +23%
    Rank change since 2017: 0

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